Sep03
Making Print Integrated & Interactive
Marketing has evolved, and today’s marketers must use both new and traditional media channels to effectively engage their customers and prospects. Here’s a great intro to this topic from Susan of DPI in the US who are a leading Marketing Services Company. Her story also provides an excellent introduction to the upcoming PODI workshop in Auckland later this month. The keynote speaker, Kate Dunn, pictured right, will be elaborating on this very topic. (Download pdf of the workshop here)
It’s all about becoming more valuable (and indispensable) to your clients.
Six key takeaways from Susan’s interview?
- Start listening to marketers needs – Solve problems
- Accept that marketing today goes beyond print
- Introduce new electronic marketing tools to clients
- Integrated campaigns using Print, email and online
- Campaign measurement and expectations critical
- Utilise industry partners to learn and grow
Original transcript here
